01
Landing-page message and CTA structure
Shape the page around search intent, proof, objections and one clear next action.
Landing pages and tracking
Google Ads landing pages & tracking.
Spending on Google Ads but unsure whether the page, form, tracking or reporting is working? I build and repair landing pages, conversion tracking and lead-flow systems for service businesses.
- Landing-page message and CTA structure
- Form UX and thank-you flow
- GA4 key events
- Google Ads conversion actions
- Google Tag Manager setup
- GCLID, GBRAID, WBRAID and UTM capture
01 Problems
When the spend is real but the signal is not.
These are signs the campaign may be paying for clicks before the page, form and measurement loop are ready.
- Google Ads says conversions are happening but enquiries do not match.
- GA4, Google Ads and form submissions disagree.
- Forms submit but lead source is not captured.
- The landing page is generic or slow to act on.
- There is no thank-you page or reliable conversion event.
- Leads arrive without campaign, keyword or landing-page context.
- Reporting is manual, scattered or not trusted.
- Ads are running before the enquiry flow has been QA'd.
02 What I’ll fix
What I'd test before more budget goes in.
The goal is to make the ad click, landing page, form, conversion event and lead record line up before more budget is scaled.
02
Form UX and thank-you flow
Check fields, validation, success states and thank-you routing so enquiries can be submitted and measured reliably.
03
GA4 key events
Set up or clean up form, CTA, phone/email and thank-you events with names that are easy to audit later.
04
Google Ads conversion actions
Map meaningful actions back into Google Ads without double-counting or optimising to weak engagement.
05
Google Tag Manager setup
Keep tags, triggers and variables maintainable instead of spreading hardcoded fragments through the site.
06
GCLID, GBRAID, WBRAID and UTM capture
Keep click IDs and campaign fields attached to the lead.
07
Form-source attribution
Pass source data through the form/email/CRM path so good leads can be reviewed by campaign and keyword.
08
Basic reporting dashboard
Create a simple view of spend, enquiries, qualified leads and follow-up status.
09
Launch QA checklist
Test ad click, page load, form, thank-you page, conversion event and lead record before spend increases.
03 Relevant proof
Proof across pages, forms and tracking.
These examples connect the same pieces paid traffic depends on: a useful page, a working form, clean tracking and a reporting loop that can be checked.
Read-only audit and validation tooling
Fetch
A review workflow for pulling campaign, search term, conversion, landing page, tracking and performance data into safer audit loops.
Why it matters here: This is the kind of checking that helps stop ad decisions being made from broken conversion data or incomplete lead records.
- Problem
- Campaign review, tracking checks and launch readiness relied on scattered manual inspection.
- Built
- Read-only data pulls, validation reports, planning views and QA evidence.
- Outcome
- Improved audit confidence and made lead-generation checks easier to repeat.
Decision path / landing page
The Fence Consultant
A page structure project where the job was to make the offer easier to understand, trust and act on from a small-screen-first visit.
Why it matters here: Paid traffic works better when the page gives visitors a clear decision path on both mobile and desktop.
- Problem
- The offer needed a clearer path from first impression to confident enquiry.
- Built
- Offer hierarchy, proof points, responsive layout, mobile flow and next-action design.
- Outcome
- Improved enquiry flow and made the decision path easier to follow on mobile and desktop.
Website as front-line business system
Perth Exposed Aggregate
A local service-business rebuild treated as an enquiry system: search intent, service hierarchy, trust, mobile clarity and next action.
Why it matters here: A service-business website needs search intent, proof and enquiry flow working together before ad spend can do its job.
- Problem
- The old site needed a clearer service story, stronger local structure and a simpler path from visitor to enquiry.
- Built
- SEO-aware content hierarchy, responsive service flow, trust cues and practical next-action design.
- Outcome
- Improved enquiry flow and made the website easier to understand, maintain and use as a front-line business system.
04 Entry offer
Good first step
Landing page + tracking audit
I will check whether the ad click, page, form, thank-you step, conversion event, lead-source capture and reporting loop are working together.
Request a landing page + tracking audit05 How it works
How I'd trace the conversion loop.
I follow the whole path, because one broken handoff can make the numbers useless.
Trace the click
Follow the path from ad click to landing page, form and lead record.
Test the signal
Check GA4, GTM, Google Ads conversions, thank-you events and source capture.
Fix the weak link
Repair the page, form, tags or reporting layer that is causing the mismatch.
Report what matters
Leave a clearer view of spend, enquiries, source and qualified lead status.
06 Fit and budget
A quick check before more spend goes in.
This is for fixing the loop around paid traffic: page, form, tracking, lead record and reporting confidence.
Fit check
This is probably a good fit if...
- Search ads already running or ready to launch
- Service-business leads need better attribution
- Forms, GA4, Ads and reporting disagree
Scope check
It is probably not the right fit if...
- Display or Performance Max launch before tracking is clean
- Campaign-only advice with no landing-page or form access
- Optimising to raw spammy form fills
08 FAQ
Questions worth clearing up.
Do you manage Google Ads campaigns?
I focus on the landing page, form, tracking and reporting loop. I can work alongside an ads manager or help prepare the site before campaigns scale.
Can you fix tracking without rebuilding the whole page?
Often, yes. If the page is basically usable, the work may be limited to forms, thank-you routing, GA4/GTM and conversion actions.
Can you set up GA4, GTM and Google Ads conversions?
Yes. I can set up or clean up events, triggers, variables and conversion actions so they are easier to audit later.
Can you track form submissions and lead source?
Yes. Forms can capture UTM fields, click IDs, referrer, landing page and service context so leads can be reviewed properly.
Can this support offline or qualified-lead conversion tracking?
Yes. The site can capture the fields needed for a later qualified-lead or offline conversion workflow, without pushing personal data into dataLayer.
What should be checked before ads go live?
The ad click, landing page, form validation, thank-you page, conversion event, lead record, email notification and source data should all be tested.
10 Start
Ready to check the conversion loop before more ad spend?
I'll review the landing page, form, thank-you step, GA4/GTM events, Google Ads conversion action and lead-source capture.
A rough version is fine; context is useful. Prefer email?
Email me directly