Platform and product delivery
WordPress and WooCommerce work, custom plugins, responsive interfaces, admin tools and product websites from discovery through launch and support.
00 Experience
Technical work that connects websites, workflows and the systems around them.
I am a Ballarat-based Senior Platform, Systems & AI Workflow Specialist. I work across WordPress and WooCommerce, products and private tools, automation, reporting, infrastructure and hands-on technical delivery.
I am strongest where a role needs someone who can understand the operating problem, work through the technical detail, build or improve the system, verify it properly and explain the result to clients or colleagues.
01 Where I add value
Useful across the build, the workflow and the handover.
The common thread is practical ownership. I can move between the public interface, the process behind it and the technical environment that keeps it running.
Workflow automation and AI-assisted operations
Map repeated work, connect the right systems, build guarded automation and use AI where it improves documentation, review or follow-up without hiding important decisions.
Analytics, tracking and reporting
GA4, GTM, Search Console, conversion paths, reporting views and audit routines that make it easier to see what happened and what needs attention.
Infrastructure, support and technical operations
Linux, hosting, DNS, Cloudflare, Microsoft 365, SharePoint, migrations, troubleshooting, runbooks and clear handover for inherited or business-critical systems.
02 Selected work
Client websites, products and automation.
This selection spans public-facing website delivery, e-commerce, WordPress product work, reporting and AI-assisted workflow design.
Client project · Beauty marketplace platform
YouBeauty
A beauty marketplace that helps customers discover services and supports providers with business tools.
Why it matters here: Shows product and web-platform work across a public marketplace, service discovery and provider-focused experiences.
- Problem
- Customers and beauty professionals needed clearer paths through discovery, booking and day-to-day platform use.
- Built
- A responsive WordPress application with service discovery, marketplace content and provider-focused product experiences.
- Outcome
- A public platform that brings beauty discovery and provider workflows into one branded experience.
Client project · Professional association website
CIFAA
A member-focused website for the Certified Independent Financial Advisers Association.
Why it matters here: Shows a distinctive professional-association website shaped around trust, membership and clear content paths.
- Problem
- The association needed to explain its purpose, membership and independent-advice focus clearly.
- Built
- A responsive WordPress website with membership information, adviser content and enquiry paths.
- Outcome
- A distinctive public platform for members, prospective members and people seeking information.
Client project · E-commerce website
Sage & Lilly Co.
A floral e-commerce website built around handcrafted arrangements and bouquets.
Why it matters here: Shows an e-commerce experience where product presentation, editorial detail and ordering need to feel coherent.
- Problem
- Customers needed a calm, visual way to browse products, understand the service and place an order.
- Built
- A responsive WooCommerce storefront with product collections, editorial content and ordering flows.
- Outcome
- A distinctive online shop that carries the studio’s visual character across desktop and mobile.
Built by Jordan · WordPress workflow product
Two-Dos
A WordPress workspace for tasks, priorities and follow-up work.
Why it matters here: Shows product and workflow thinking across planning, permissions, imports, diagnostics and the daily interface.
- Problem
- Planning and follow-up states can scatter across tools and memory.
- Built
- Today planning, workflow views, account settings and supportable workspace controls.
- Outcome
- One reliable place to manage tasks, priorities and workflow state.
Built by Jordan · Operations interface demo
Fleet
A private demonstration of an operations workspace using sample data.
Why it matters here: Shows interface and workflow design across project status, approvals, automation and operational follow-up.
- Problem
- Teams need one clear place to see site status, approvals and follow-up work.
- Built
- A responsive interface with sample project details, approvals and status views.
- Outcome
- A safe demonstration of the interface without showing a real customer record.
Built by Jordan · AI task-routing system
oOMF! Router
A comparison workspace that helps choose the right AI approach for a task.
Why it matters here: Shows how different AI approaches can be compared before a person reviews the recommendation.
- Problem
- Different AI tasks need different tools, context and levels of human review.
- Built
- A comparison and recommendation interface with clear review points and decision ownership.
- Outcome
- A safe, read-only demonstration; it does not run live model requests.
03 Career history
Technical delivery, operations and client-facing work.
The public summary keeps private contact details and references out of the website. The full chronology is available in the CV by request.
2013 to present
Jordan Lovelle
Senior Platform, Systems & AI Workflow Specialist
End-to-end WordPress and WooCommerce delivery across discovery, UX, build, launch, optimisation, hosting and support, alongside plugins, dashboards, reporting tools, automation and AI-assisted systems. Work includes clear scopes, QA, performance, SEO, analytics, security and maintainability.
2024
Castle Jackson Pty. Ltd.
Account Manager
SEO, Google Ads, analytics, website optimisation, reporting, technical audits, client communication and workflow documentation.
2016 to 2023
By Method Pty. Ltd.
Co-Founder, Director of Operations & SEO Specialist
Websites, SEO, hosting, Microsoft 365, SharePoint, migrations, delivery coordination, documentation, support queues, technical QA and analytics workflows.
Additional experience
iQuest Consulting
Technical Consultant / Systems Support
Microsoft 365, SharePoint, Active Directory, workstations, infrastructure deployments, hosted systems, migrations, onboarding, permissions, escalated troubleshooting, documentation and support handover.
Additional experience
Apple
Apple Specialist / Technical Customer Support
Customer-facing technical guidance across Apple hardware, software, device setup, troubleshooting and appropriate service pathways.
04 Technical scope
The tools are broad because the work crosses boundaries.
I do not expect every role to use this whole list. It shows the technical environments I can work across and the context I bring when one system affects another.
Web and application platforms
- WordPress
- WooCommerce
- PHP
- MySQL
- HTML
- CSS
- JavaScript
- TypeScript
- React
- Next.js
Automation, data and AI-assisted work
- Python
- FastAPI
- REST APIs
- Google Ads API
- OpenAI API
- Workflow mapping
- Admin tools
- Reporting systems
Analytics and optimisation
- GA4
- Google Tag Manager
- Search Console
- Technical SEO
- Conversion tracking
- Reporting QA
Infrastructure and technical operations
- Linux
- Cloudflare
- DNS and CDN
- Hosting
- Deployments
- Microsoft 365
- SharePoint
- Active Directory
- Playwright
- Technical documentation
05 Working style
Calm ownership from problem to handover.
Understand what is causing the problem
Start with the people, process, risk and existing system before choosing the technical answer.
Build the simplest reliable solution
Prefer a supportable implementation with clear boundaries over unnecessary complexity.
Verify the important paths
Test behaviour, accessibility, responsive layouts, data handling and failure states before calling the work done.
Leave useful context behind
Document decisions, explain how the system works and make the next support step easier for the team.
06 CV and roles
Need the full chronology or want to discuss a role?
Send the role title, organisation and a link or short position description. I’ll reply by email.
The full CV is sent by request so private contact details and references are not published on the website.
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