Platform and product delivery
WordPress and WooCommerce work, custom plugins, responsive interfaces, admin tools and product websites from discovery through launch and support.
00 Experience
Technical work that connects websites, workflows and the systems around them.
I am a Ballarat-based senior web, platform and digital operations specialist. I work across WordPress and WooCommerce, product and internal tools, automation, reporting, infrastructure and hands-on technical delivery.
I am strongest where a role needs someone who can understand the operating problem, work through the technical detail, build or improve the system, verify it properly and explain the result to clients or colleagues.
01 Where I add value
Useful across the build, the workflow and the handover.
The common thread is practical ownership. I can move between the public interface, the process behind it and the technical environment that keeps it running.
Workflow automation and AI-assisted operations
Map repeated work, connect the right systems, build guarded automation and use AI where it improves documentation, review or follow-up without hiding important decisions.
Analytics, tracking and reporting
GA4, GTM, Search Console, conversion paths, reporting views and audit routines that make it easier to see what happened and what needs attention.
Infrastructure, support and technical operations
Linux, hosting, DNS, Cloudflare, Microsoft 365, SharePoint, migrations, troubleshooting, runbooks and clear handover for inherited or business-critical systems.
02 Selected systems
Six examples that show the range of the work.
These are Jordan-built products and demonstrations, not borrowed client outcomes. Each example is included because it shows a different part of product, workflow, platform or operational delivery.
Internal system / demonstration · Workflow and follow-up system
Two-Dos
A WordPress-based workspace for tasks, priorities, support states and follow-up work that would otherwise scatter across tools and memory.
Why it matters here: Shows product and workflow thinking across planning, permissions, imports, diagnostics and the daily interface.
- Problem
- Planning, follow-up and support states were too easy to scatter across tools, tabs and memory.
- Built
- Workspace architecture, Today planning, board views, account settings, access controls, diagnostics and import paths.
- Outcome
- Reduced manual admin and created one reliable place to manage tasks, priorities and supportable workflow logic.
Internal system / demonstration · Read-only audit and validation tooling
Fetch
A review workflow for pulling campaign, search term, conversion, landing page, tracking and performance data into safer audit loops.
Why it matters here: Shows API integration, read-only safety, automation, reporting, browser QA and evidence-led operational checks.
- Problem
- Campaign review, tracking checks and launch readiness relied on scattered manual inspection.
- Built
- Read-only data pulls, validation reports, planning views and QA evidence.
- Outcome
- Improved audit confidence and made lead-generation checks easier to repeat.
Internal system / demonstration · Inherited system documentation
oOMF! Logic
A self-hosted platform for scanning software projects and generating documentation, architecture notes, diagrams and project bundles.
Why it matters here: Shows how I approach inherited software, AI-assisted documentation, architecture visibility and tested delivery.
- Problem
- Project knowledge was too easy to lose inside files, assumptions and handover notes.
- Built
- Read-only analyser, generated docs, diagram export, agent workflows and browser QA.
- Outcome
- Made inherited systems easier to inspect, document and maintain.
Internal system / demonstration · WordPress maintenance workflow
CTRL
A maintenance and operations layer for keeping WordPress sites, jobs, state and follow-up work easier to see and manage.
Why it matters here: Shows WordPress used as an operational platform for state, jobs, maintenance and guarded support workflows.
- Problem
- Site operations needed a safer way to see maintenance work, state and follow-up.
- Built
- Overview screens, job flows, site inventory and guarded operations paths.
- Outcome
- Simplified support and made ongoing maintenance easier to manage.
Internal system / demonstration · Technical rescue / health checks
HeliOS Health / Remediation
A health-check and remediation suite for website hosting basics, support triage and repeatable technical rescue.
Why it matters here: Shows repeatable diagnostics, guarded remediation, runbooks and verification for infrastructure and website support.
- Problem
- Recurring hosting and website health checks needed a calmer repeatable triage path.
- Built
- Config-driven checks, verification helpers, remediation scripts and runbooks.
- Outcome
- Made technical rescue work easier to repeat, document and hand over.
Product work · Product website
YouBeauty
A public website for YouBeauty, focused on explaining the offer, guiding visitors to the right next step and keeping the content structure responsive and clear.
Why it matters here: Shows public-facing product communication, responsive delivery, content structure and ongoing support thinking.
- Problem
- The product needed a clearer public website to explain the offer, guide visitors and make the next step easier to understand.
- Built
- Responsive website sections, content hierarchy, CTA placement, feature pages and support content structure.
- Outcome
- Made the website easier to understand and gave visitors clearer paths to learn more or get support.
03 Career history
Technical delivery, operations and client-facing work.
The public summary keeps private contact details and references out of the website. The full chronology is available in the CV by request.
2013 to present
Jordan Lovelle / oOMF!
Web Designer, Developer & Digital Operations Specialist
End-to-end work across discovery, web and product delivery, optimisation, hosting, support, plugins, dashboards, reporting tools, automation and AI-assisted operational systems.
2024
Castle Jackson Pty. Ltd.
Account Manager
SEO, Google Ads, analytics, website optimisation, reporting, technical audits, client communication and workflow documentation.
2016 to 2023
By Method Pty. Ltd.
Co-Founder, Director of Operations & SEO Specialist
Websites, SEO, hosting, Microsoft 365, SharePoint, migrations, delivery coordination, documentation, support queues, technical QA and analytics workflows.
Earlier career
iQuest Consulting and Apple
Technical consulting, systems support and customer support
Microsoft platforms, identity and access, infrastructure, devices, hosted systems, migrations, troubleshooting, technical communication, documentation and handover.
04 Technical scope
The tools are broad because the work crosses boundaries.
I do not expect every role to use this whole list. It shows the technical environments I can work across and the context I bring when one system affects another.
Web and application platforms
- WordPress
- WooCommerce
- PHP
- MySQL
- HTML
- CSS
- JavaScript
- TypeScript
- React
- Next.js
Automation, data and AI-assisted work
- Python
- FastAPI
- REST APIs
- Google Ads API
- OpenAI API
- Workflow mapping
- Admin tools
- Reporting systems
Analytics and optimisation
- GA4
- Google Tag Manager
- Search Console
- Technical SEO
- Conversion tracking
- Reporting QA
Infrastructure and technical operations
- Linux
- Cloudflare
- DNS and CDN
- Hosting
- Deployments
- Microsoft 365
- SharePoint
- Active Directory
- Playwright
- Technical documentation
05 Working style
Calm ownership from problem to handover.
Understand the real constraint
Start with the people, process, risk and existing system before choosing the technical answer.
Build the smallest sound path
Prefer a supportable implementation with clear boundaries over unnecessary complexity.
Verify the important paths
Test behaviour, accessibility, responsive layouts, data handling and failure states before calling the work done.
Leave useful context behind
Document decisions, explain the operating model and make the next support step easier for the team.
06 CV and roles
Need the full chronology or want to discuss a role?
Send the role title, organisation and a link or short position description. I will reply through the separate CV and collaboration route, which is kept outside paid-service acquisition records.
The full CV is sent by request so private contact details and references are not published on the website.
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